What Makes us Rad?

Two brothers, both with a start-up mentality. One Solicitor, one Accountant. and a mutual love for the Australian coast, beaches, and general good weather.

This all led to the formation of Rad in 2018, a small family owned business, which introduced some of the latest trending beachwear & accessories to the Aussie market. Our initial offering included bespoke products. made at the South African coast, crafted in small-batches, ensuring next level quality!

Fast forward a few years, and we've just launched the ultimate kids accessory, Zippy by Rad Kids hooded zipper towels. Super comfortable, absorbent, a true all rounder!

We are based in Sydney, Australia and offer Worldwide delivery. 

Be Rad with Rad Kids!